Yaknow, most of the time, black hat SEOs have all the fun. When you don’t have to follow the rules, the world of SEO opens up to mathematically generated content, canned-ham links, and any number of script based processes. Well, today is the day of the white hat, because I’ve just written a killer link building script that will amplify your honest successes.

Link Building Pro, based at seox.org, will automatically add a citation to the footer of any text copied from your website. Unlike other similar solutions, though, it specifically uses the meta keywords from the page as the anchor text – ensuring that the links use the precise keywords you’re optimizing for. And, here’s the best part, any text within the selection that matches the text of another link on the page will automatically be converted into that link. As a consequence, if this selection is then copied into the user’s site, you’ve not only gained one link of citation, but also as many links as logically apply to the text itself.

Of course, what makes this white hat is that it’s all voluntary. The user could easily remove the links if he chooses. But the default switches from being no citation or link to several, and as the default action is the easiest, it is also the one most often taken.

PS: Unfortunately, my previous script “Search and Share” interferes this script (doh!). For now, you’ll have to pick one or the other, but I’ve got big integration plans for the future!

Everyone’s seen social bookmarks, and yeah, they’re great. But even with them, your visitor has to specifically seek out promoting you. On the other hand, when you highlight and copy text from politico.com, it will automatically embed the URL.

Holy crap that’s cool!

Naturally, I wanted to do it too. But soon after beginning, I realized that there was still so much more to do. What is it that people wanted to do with the copied text? If the selection is long, perhaps it’s email or twitter. If it’s short (like a name or place), I’d bet it’s a search. My plugin takes Politico’s brilliant idea and gives it what Barry Bonds got.

To see the script in action, try highlighting any text on this page. For email or copy/paste credit, select 40+ characters of text. For specific search-worthy examples, try:

• Wiki: Machiavelli
• Google: World Trade Center, NY
• Facts (Wolfram): Hamburgers
• Amazon: 1984 by George Orwell
• Ebay: XBOX 360

For more information about this plugin, visit the official Search and Share page. If you like it, I’d really appreciate you bumping me up on the social network of your choice. Thanks for the love!

PS: In case you missed the links the first time around, you can download the standalone jQuery version here, and you can download the wordpress version here.

Knowing about CSS Image Replacement and  Dynamic Text Replacement, as well as how to implement them, is undeniably valuable. As with most of SEO, having a developer’s skill set (or at least a knowledge of your options), will enable you with a can-do world view. In this case, when a client tells you that they’re committed to a web unsafe font for their headers, and that they therefore can’t use the appropriate keyword rich header tags, you’ll answer “yes you can”.

But there is a very common problem with over-zealous implementation of such SEO tactics without full consideration of their impact. Even SEOs who I have high regard for are victims of this vice. Have a look:

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