
Of the roughly 120 million websites on the Internet 1, the vast majority fit into one of two categories: the business card or the advertisement. The former exists to prove the legitimacy of an entity and is visited only when it's referenced by its owner, the latter exists to recruit new clientele that its owner has never before directly communicated with. Our Boston Web Marketing will make your website one of the latter.
Within Web Marketing, we again find two types: overt advertising and covert optimization. Overtly, one can pay Google to be listed amongst other advertisers. Covertly, one can research national search patterns and manipulate a website (Boston SEO - Search Engine Optimization)) to be a better candidate for Google's actual search results. Both are viable methods of marketing, often working best in tandem, weighted according to a business' goals and some initial metrics as predetermined by Google.
Latent Motion has experience managing such comprehensive Boston SEO campaigns, but due to our clients' desire for confidentiality, we do not disclose any of our Boston web marketing information.